Back 70 is a contemporary sneaker brand known for relaxed silhouettes, fashion-forward styling, and standout use of color and materials. Influenced by European design, Back 70 sneakers are especially loved for their variety of rich colorways and mixed materials, making them easy to wear yet visually distinctive. At Main & Taylor, we curate Back 70 styles that balance everyday comfort with elevated design.
The brand’s signature Cloud sneaker is the cornerstone of the collection. Similar in profile to the classic Samba style by Adidas, the Cloud offers a lighter-weight feel, more cushioning and support, and a broader rangef stylish colors and material combinations. The result is a sneaker that feels more comfortable, more wearable, and more fashion-forward for everyday life.
Why Choose Back 70 Sneakers
- Fashion-forward, casual sneakers with a relaxed, European-inspired aesthetic
- Exceptional variety of colors, textures, and material combinations
- Mixed materials such as leather, suede, and textiles for comfort and visual interest
- Lightweight construction designed for easy, all-day wear
- Low-profile silhouettes that pair effortlessly with denim, dresses, and casual looks
Featured Back 70 Styles
- Cloud sneaker – The brand’s most recognizable style, offering lightweight comfort, supportive cushioning, and elevated color and material options
- Jogger style – One of our best-selling Back 70 designs, featuring a sporty, retro-inspired look with all-day comfort
- Easter style – A sleek, streamlined backless sneaker with a modern profile and versatile, everyday appeal. Made in suedes with fur or leathers.
Fit & Feel
Back 70 sneakers are offered in European sizing. As a general guide:
- US 5.5–6 = EU 36
- US 6.5–7 = EU 37
- US 7.5–8 = EU 38
- US 8.5–9 = EU 39
- US 9.5–10 = EU 40
- US 10.5–11 = EU 41
- US 11.5–12 = EU 42
Fit can vary slightly by foot shape, but most customers find Back 70 sneakers comfortable with an easy, relaxed feel. If you are between sizes or prefer a roomier fit, sizing up is often recommended. Designed for casual, everyday wear, Back 70 sneakers are lightweight and comfortable for extended wear, making them a great choice for travel, errands, and off-duty days.
If you’re looking for performance-driven comfort with technical cushioning, explore our selection of On Running swiss-made sneakers. Together, Back 70 and On Running reflect Main & Taylor’s new approach to thoughtfully curated footwear designed for modern life with a focus on everyday year-round options.
Discover casual sneakers that feel effortless, comfortable, and stylish—shop Back 70 at Main & Taylor.












































































































